Bad Website? No Website? It's Costing You More Than You Think

Yes, you read that right. We're here to bust a few myths about websites and help potential clients understand the true power of a good website. We live in the world of instant information. Is your web presence solid? If you have a bad website, or no website, it's costing you more than you think.

There are only a handful of establishments in a few industries that can get by without a web presence. Simple websites at Ambition start at $1,980 plus hosting. Some of our clients don't refresh their sites for 3-5 years after we're finished. Over time, this is a minimal investment. Our clients report that their new websites have increased sales and/or efficiency in just a few months. So...is it really worth it to not have a website?

If you have made one of these statements before, this post is for you! Ready to chat? Contact us here or book a call to get started.

"I have a website that's years old, it's working fine."

It may be fine for you, but...

• Would you benefit from being busier?

• Are your customers calling with the same questions?

• Is your pricing up to date and accurate?

• Is your site compliant with privacy and accessibility laws?

An outdated website is the most costly of all websites. Many businesses we approach have websites that are 5-10 years old. They are not as busy as they once were - a new website could help fix that. When customers can't find what they need on an old, clunky website, they leave the site and go to the competitor. If they're decided on your business and they can't find the answer then they'll call. This takes time and costs labor. What if you are not open when they call? You may have lost a sale. Many times pricing is a few years old, which causes confusion for customers. Some sites are not current to privacy and safety laws, or are not accessible to those with disabilities. The business is liable for some large lawsuits because of this.

"I'm a new business, I can't afford a website and advertising"-$

per month youWe get it, businesses have a lot of costs, but...

• How will customers get information on your new business?

• How will you be found on Google?

• Does your competitor have a website that's better?

• Which other methods will you stay in touch with your customers to trigger a return?

Chances are you're not opening the only business type in your area. A website puts you in line with your competition on the web, that's the priority. As a new business, you are better off paying for a strong website instead of starting advertising. When you advertise, where will the customer go right away? Google. When they can't find you, they'll find your competition. With new businesses, an email sign up on your website is one of the most powerful free tools available. You can stay connected with your customers when you need to the most.

"I am so busy, I don't need a website"

That may be true, but...

• Are your customers constantly calling or emailing with the same questions?

• Have customers told you that they had a hard time getting information?

• Would being busier hurt your business?

• Is your traffic set to last, or are you temporarily very busy?

A website can streamline efficiency. You may be spending time on the phone answering questions when you need to tend to business. You may have a future downturn where it would be beneficial to have a website to rely on. Some businesses just don't need a website, and we get that. But chances are even for the sole reason of information, a website would benefit your business.

"I use Facebook to reach my customers"

We love when businesses use Facebook, but...

• Facebook can be down at any time, your page could be hacked, the platform could completely disappear, or Meta could start a subscription model...then what?

• If you customer is not logged in, they can only see the first few posts on your page, are all of your customers on Facebook?

• Can your customers easily get the information they need within 60 seconds?

While Facebook is a great tool, it should not be the only tool in your business toolbox. Over the years, Meta has changed how Facebook operates. A person who is not logged in cannot see much anymore. Are you willing to take the risk that all of your customers are on Facebook? Facebook now has also moved the information tab that shows contact info, location, etc. Your customers most likely won't search around for the info they need. While Meta does integrate well with Google, a website will pop up in search results much more than a Facebook page. By having your own website, you control how you reach your customers, when you reach your customers, and what you show your customers at each time. Not everyone visits Facebook every day, but most people check their email at least once per day. That's an opportunity to stay connected with email marketing through your website, and to get people back on your site for additional sales/visits.